Last updated: 2026

This Privacy Policy explains how The Evening Sniff collects, uses, stores and protects your personal information.

We are based in Australia and sell digital products, online courses, resources, templates, PDFs, communities, tools and related products to customers in Australia and around the world.

By using our website, joining our email list, purchasing our products, accessing our course or contacting us, you agree to this Privacy Policy.

This Privacy Policy applies to:

Business name: The Evening Sniff
Location: Australia
Email: woof@theeveningsniff.com

In this Privacy Policy, “we”, “us” and “our” refer to The Evening Sniff. “You” and “your” refer to the person using our website, products, services or platforms.

We may collect personal information from you when you:

• visit our website;

• join our email list;

• download a free resource;

• purchase a course or digital product;

• create an account;

• access our course platform;

• join a community;

• complete a form or survey;

• contact us by email, direct message or support form;

• comment on our content;

• attend a live session or webinar;

• interact with our ads;

• click on our links;

• or interact with us online.

The personal information we collect may include:

• your name;

• email address;

• billing details;

• country or location;

• phone number, if you provide it;

• business name, if you provide it;

• social media handle, if you provide it;

• payment status and purchase history;

• course progress or account activity;

• login and access information;

• device information;

• IP address;

• browser type;

• website activity;

• ad interaction data;

• comments, messages, questions or feedback you send us;

• testimonials, reviews or survey responses;

• and any other information you choose to provide.

We do not intentionally collect sensitive information unless you choose to provide it.

Payments may be processed by third-party payment providers, such as Stripe, PayPal, Systeme.io or another payment processor.

We do not usually store your full credit card or payment card details.

Your payment information is handled by the relevant payment processor according to their own terms and privacy policy.

We may be able to see limited payment-related information, such as your name, email address, billing address, payment status, transaction ID, amount paid and purchase history.

4. How we collect personal information

We may collect personal information:

• directly from you;

• through our website;

• through checkout pages;

• through Systeme.io or another course platform;

• through email marketing platforms;

• through payment processors;

• through online forms;

• through community platforms;

• through surveys or questionnaires;

• through analytics and tracking tools;

• through cookies, pixels and similar technologies;

• through advertising platforms;

• and through your communications with us.

5. Why we collect and use your personal information

We collect and use your personal information to:

• provide access to courses, products, communities and resources;

• process payments and manage purchases;

• deliver digital products;

• send order confirmations and account information;

• provide customer support;

• respond to your questions;

• send emails, updates, newsletters and marketing messages;

• manage course access and community participation;

• improve our products, website, content and customer experience;

• understand how people use our website and products;

• personalise your experience;

• run promotions, launches or offers;

• measure the performance of our ads;

• show relevant ads;

• retarget people who have visited our website or interacted with our content;

• create advertising audiences;

• request feedback, testimonials or reviews;

• keep our website and systems secure;

• comply with legal, tax, accounting and record-keeping obligations;

• resolve disputes;

• and protect our legal rights.

6. Email marketing

If you join our email list, download a free resource, register for a webinar, purchase a product or otherwise consent to receive emails, we may send you emails about our products, content, offers, updates and resources.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us at woof@theeveningsniff.com.

Even if you unsubscribe from marketing emails, we may still send you important transactional or account-related emails, such as purchase confirmations, login details, product access information or legal notices.

7. Cookies and tracking technologies

Our website and third-party platforms may use cookies, pixels, tags and similar technologies.

These may help us:

• keep the website functioning;

• remember your preferences;

• understand website traffic;

• measure marketing performance;

• improve our content and products;

• show relevant ads or offers;

• retarget website visitors;

• track purchases, leads and conversions;

• and analyse how visitors use our website.

Third-party services, such as Meta, Facebook, Instagram, TikTok, Google, Systeme.io, Stripe, PayPal, analytics providers, email marketing platforms or advertising platforms, may also use cookies or tracking technologies.

You can usually adjust your browser settings to block or delete cookies, but some parts of our website, checkout process or course platform may not work properly if cookies are disabled.

8. Advertising, pixels and retargeting

We may use advertising platforms such as Meta, Facebook, Instagram, TikTok, Google or other advertising networks to promote our products and services.

These platforms may use cookies, pixels, tags, conversion APIs, tracking links or similar technologies to collect information about how you interact with our website, checkout pages, emails, ads and digital products.

This information may be used to:

• measure the performance of our ads;

• understand which ads, pages or emails led to a purchase;

• show you relevant ads;

• create custom audiences;

• create lookalike or similar audiences;

• retarget people who have visited our website or interacted with our content;

• exclude existing customers from certain ads;

• improve our marketing and customer experience;

• and understand how people interact with our website and offers.

The information collected may include your IP address, device information, browser type, pages visited, buttons clicked, purchases made, forms submitted, ad interactions and other online activity.

Where available and permitted, we may also upload customer information, such as your email address, to advertising platforms to create custom audiences or exclude you from certain campaigns. This information is usually hashed or otherwise protected before being matched by the platform.

We do not control how advertising platforms use your information once it is collected by them. Their use of your information is governed by their own privacy policies, terms and advertising settings.

You can manage your ad preferences through the relevant platform settings, including Facebook, Instagram, TikTok, Google and your browser or device settings.

You can also unsubscribe from our marketing emails at any time by clicking the unsubscribe link in our emails.

9. Third-party platforms we may use

To run our business, we may use third-party platforms and service providers.

These may include:

• Systeme.io or another course and funnel platform;

• Stripe, PayPal or other payment processors;

• email marketing platforms;

• website hosting providers;

• analytics tools;

• advertising and retargeting platforms, including Meta, Facebook, Instagram, TikTok, Google and similar services;

• community platforms such as Skool, Facebook or similar services;

• webinar or video platforms;

• cloud storage providers;

• customer support tools;

• accounting and bookkeeping software;

• AI tools;

• and other business software providers.

These providers may collect, store or process your personal information on our behalf or according to their own privacy policies.

We are not responsible for the privacy practices of third-party websites, platforms or services.

10. Overseas disclosure

Because we sell globally and use online platforms, your personal information may be stored or processed outside Australia.

This may include countries where our third-party providers, platforms, servers, employees, contractors or service providers are located.

By using our website or purchasing our products, you understand that your personal information may be transferred, stored or processed in countries outside Australia.

11. Community information

If you join a community connected to our products, information you post may be visible to other members.

This may include your name, profile photo, username, comments, questions, posts, wins, examples or other information you choose to share.

Please do not post private, sensitive or confidential information in the community.

We may moderate community content, but we are not responsible for how other members use information you choose to share.

12. Testimonials, feedback and user content

If you provide a testimonial, review, comment, result, screenshot, message or other feedback, we may use it for marketing, educational or promotional purposes.

We may publish your first name, business name, social media handle, image, testimonial, review or result if you have provided it to us for that purpose or given us permission.

If you want us to remove a testimonial or review, contact us at woof@theeveningsniff.com and we will consider your request.

13. Legal reasons we may disclose information

We may disclose your personal information if required or permitted by law, including to:

• comply with legal obligations;

• respond to lawful requests from authorities;

• enforce our Terms and Conditions;

• protect our rights, safety, property or business;

• prevent fraud, abuse or security issues;

• recover unpaid amounts;

• deal with payment disputes or chargebacks;

• or obtain legal, accounting or professional advice.

14. How we protect your information

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

However, no online system, website, platform, email service or payment system is completely secure.

You are responsible for keeping your account login details private and secure.

If you believe your account or information has been accessed without permission, please contact us as soon as possible.

15. How long we keep your information

We keep personal information for as long as reasonably needed for the purposes described in this Privacy Policy.

This may include keeping information to:

• provide product access;

• maintain customer records;

• comply with tax, accounting and legal obligations;

• resolve disputes;

• enforce agreements;

• manage email preferences;

• and operate our business.

When we no longer need your information, we will take reasonable steps to delete it, de-identify it or securely store it.

16. Accessing or correcting your information

You may contact us to request access to the personal information we hold about you.

You may also ask us to correct information that is inaccurate, out of date, incomplete or misleading.

We may need to verify your identity before responding to your request.

In some situations, we may be legally allowed to refuse access or correction. If that happens, we will explain why where reasonable.

17. Unsubscribing and opting out

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails.

You may also contact us at woof@theeveningsniff.com to ask us to update your email preferences.

You can manage some advertising preferences through the privacy, ad or cookie settings on platforms such as Facebook, Instagram, TikTok, Google and your web browser.

Please note that unsubscribing from marketing emails does not remove you from important transactional emails related to your purchases, account or product access.

18. Children’s privacy

Our products and website are intended for adults and are not directed at children under 13.

We do not knowingly collect personal information from children under 13.

If you believe a child has provided us with personal information, please contact us and we will take reasonable steps to delete it.

19. International users

We are based in Australia, but people from other countries may access our website and purchase our products.

If you are located outside Australia, you understand that your information may be collected, stored and processed in Australia or in other countries where our service providers operate.

Depending on where you live, you may have additional privacy rights under local laws.

20. European Union, United Kingdom and similar privacy rights

If you are located in the European Union, United Kingdom or another region with similar privacy laws, you may have certain rights in relation to your personal information.

These may include the right to:

• access your personal information;

• correct inaccurate information;

• request deletion of your information;

• object to or restrict certain processing;

• withdraw consent where processing is based on consent;

• request a copy of your information;

• and complain to a privacy regulator.

To make a request, contact us at woof@theeveningsniff.com.

We will respond as required by applicable law.

If required by applicable law, we will request your consent before using certain cookies, pixels or tracking technologies.

21. California and other United States privacy rights

If you are located in California or another United States jurisdiction with privacy laws that apply to your personal information, you may have additional rights.

These may include the right to request access, correction or deletion of your personal information, and the right to know how your information is collected, used or disclosed.

We do not sell your personal information in the ordinary meaning of the word “sell”.

Some advertising or analytics tools may use cookies, pixels or similar technologies in ways that could be considered “sharing” under some privacy laws.

You can adjust your browser settings, cookie settings or ad preferences to limit certain types of tracking.

22. Links to other websites

Our website, emails, products or community may contain links to third-party websites, platforms or tools.

We are not responsible for the privacy practices, content, security or policies of those third-party websites.

You should read their privacy policies before providing personal information.

23. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The updated version will be posted on our website with a new “Last updated” date.

If you continue to use our website, products or services after this Privacy Policy is updated, you accept the updated Privacy Policy.

24. Privacy complaints

If you have a concern about how we handle your personal information, please contact us first so we can try to resolve it.

Email: woof@theeveningsniff.com

Please include your name, contact details and a clear description of your concern.

We will aim to respond within a reasonable time.

If you are not satisfied with our response and Australian privacy law applies, you may contact the Office of the Australian Information Commissioner.

25. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Business name: The Evening Sniff
Email: woof@theeveningsniff.com
Location: Australia