1. About Us

This Privacy Policy applies to:

Business name: The Evening Sniff
Location: Australia
Email: woof@theeveningsniff.com

In this Privacy Policy, “we”, “us” and “our” refer to The Evening Sniff. “You” and “your” refer to the person using our website, products, services or platforms.

2. What personal information we collect

We may collect personal information from you when you:

• visit our website;

• join our email list;

• download a free resource;

• purchase a course or digital product;

• create an account;

• access our course platform;

• join a community;

• complete a form or survey;

• contact us by email, direct message or support form;

• comment on our content;

• attend a live session or webinar;

• interact with our ads;

• click on our links;

• or interact with us online.

The personal information we collect may include:

• your name;

• email address;

• billing details;

• country or location;

• phone number, if you provide it;

• business name, if you provide it;

• social media handle, if you provide it;

• payment status and purchase history;

• course progress or account activity;

• login and access information;

• device information;

• IP address;

• browser type;

• website activity;

• ad interaction data;

• comments, messages, questions or feedback you send us;

• testimonials, reviews or survey responses;

• and any other information you choose to provide.

We do not intentionally collect sensitive information unless you choose to provide it.

3. Payment information

Payments may be processed by third-party payment providers, such as Stripe, PayPal, Systeme.io or another payment processor.

We do not usually store your full credit card or payment card details.

Your payment information is handled by the relevant payment processor according to their own terms and privacy policy.

We may be able to see limited payment-related information, such as your name, email address, billing address, payment status, transaction ID, amount paid and purchase history.

4. How we collect personal information

We may collect personal information:

• directly from you;

• through our website;

• through checkout pages;

• through Systeme.io or another course platform;

• through email marketing platforms;

• through payment processors;

• through online forms;

• through community platforms;

• through surveys or questionnaires;

• through analytics and tracking tools;

• through cookies, pixels and similar technologies;

• through advertising platforms;

• and through your communications with us.

5. Why we collect and use your personal information

We collect and use your personal information to:

• provide access to courses, products, communities and resources;

• process payments and manage purchases;

• deliver digital products;

• send order confirmations and account information;

• provide customer support;

• respond to your questions;

• send emails, updates, newsletters and marketing messages;

• manage course access and community participation;

• improve our products, website, content and customer experience;

• understand how people use our website and products;

• personalise your experience;

• run promotions, launches or offers;

• measure the performance of our ads;

• show relevant ads;

• retarget people who have visited our website or interacted with our content;

• create advertising audiences;

• request feedback, testimonials or reviews;

• keep our website and systems secure;

• comply with legal, tax, accounting and record-keeping obligations;

• resolve disputes;

• and protect our legal rights.

6. Legal bases for processing personal information

Where the GDPR, UK GDPR or similar privacy laws apply, we rely on the following legal bases to collect and use your personal information:

• Contract: to process your purchase, create your account, provide access to digital products, deliver course materials, manage payment plans and provide customer support.

• Consent: where you have agreed to receive marketing emails, accepted optional cookies or tracking technologies, provided a testimonial, or otherwise given us permission.

• Legitimate interests: to operate and improve our business, understand how customers use our website and products, protect our systems, prevent fraud, respond to enquiries and improve our marketing, provided those interests are not overridden by your rights.

• Legal obligations: to comply with tax, accounting, consumer law, privacy law and other legal requirements.

You may withdraw your consent at any time where we rely on consent. This will not affect any processing that occurred before you withdrew consent.

7. Checkout, consent and digital product access

When you purchase a product from us, you may be asked to confirm that you have read and agree to our Terms and Conditions and Privacy Policy.

You may also be asked to confirm that you understand you are purchasing a digital product and that access may begin immediately after purchase.

Where required by law, we may ask for separate consent before sending marketing emails or using optional cookies, pixels or tracking technologies.

Marketing consent is not required to complete a purchase. You can buy our products even if you do not agree to receive marketing emails.

8. Email marketing

If you join our email list, download a free resource, register for a training, purchase a product or tick a marketing consent box at checkout, we may send you emails about our products, content, offers, updates and resources.

Where required by law, we will only send marketing emails if you have given consent or if another lawful basis applies.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us at woof@theeveningsniff.com

Unsubscribing from marketing emails does not stop important transactional emails, such as receipts, login details, product access emails, payment reminders, account notices or legal updates.

9. Cookies, pixels and advertising technologies

We may use cookies, pixels, tags, scripts, conversion APIs, tracking links and similar technologies on our website, checkout pages, emails, ads and digital products.

These technologies may be used to:

• keep our website and checkout functioning;

• remember your preferences;

• measure website and ad performance;

• understand which pages, emails or ads led to a purchase;

• analyse website traffic and customer behaviour;

• show relevant ads;

• retarget people who have visited our website or interacted with our content;

• create custom audiences;

• create lookalike or similar audiences;

• exclude existing customers from certain ads;

• improve our marketing and customer experience.

The information collected may include your IP address, device information, browser type, pages visited, buttons clicked, forms submitted, purchases made, ad interactions and other online activity.

We may use platforms such as Meta, Facebook, Instagram, TikTok, Google, Systeme.io, Stripe, PayPal, email marketing platforms, analytics tools and advertising networks.

Where required by law, we will ask for your consent before using non-essential cookies, pixels or tracking technologies.

You can usually manage cookies through your browser settings, device settings, advertising platform settings or any cookie consent tool displayed on our website.

10. Advertising, pixels and retargeting

We may use advertising platforms such as Meta, Facebook, Instagram, TikTok, Google or other advertising networks to promote our products and services.

These platforms may use cookies, pixels, tags, conversion APIs, tracking links or similar technologies to collect information about how you interact with our website, checkout pages, emails, ads and digital products.

This information may be used to:

• measure the performance of our ads;

• understand which ads, pages or emails led to a purchase;

• show you relevant ads;

• create custom audiences;

• create lookalike or similar audiences;

• retarget people who have visited our website or interacted with our content;

• exclude existing customers from certain ads;

• improve our marketing and customer experience;

• and understand how people interact with our website and offers.

The information collected may include your IP address, device information, browser type, pages visited, buttons clicked, purchases made, forms submitted, ad interactions and other online activity.

Where available and permitted, we may also upload customer information, such as your email address, to advertising platforms to create custom audiences or exclude you from certain campaigns. This information is usually hashed or otherwise protected before being matched by the platform.

We do not control how advertising platforms use your information once it is collected by them. Their use of your information is governed by their own privacy policies, terms and advertising settings.

You can manage your ad preferences through the relevant platform settings, including Facebook, Instagram, TikTok, Google and your browser or device settings.

You can also unsubscribe from our marketing emails at any time by clicking the unsubscribe link in our emails.

11. Custom audiences and advertising platforms

Where available and permitted, we may provide limited customer information, such as your email address, to advertising platforms so we can create custom audiences, lookalike audiences, similar audiences, retargeting audiences or customer exclusion lists.

This information is usually hashed or protected before being matched by the advertising platform.

We may use this to show relevant ads, avoid showing certain ads to existing customers, measure campaign performance and improve our marketing.

Advertising platforms may process your information according to their own privacy policies, terms and settings. We do not control how those platforms use your information once they receive or collect it.

12. Third-party platforms we may use

To run our business, we may use third-party platforms and service providers.

These may include:

• Systeme.io or another course and funnel platform;

• Stripe, PayPal or other payment processors;

• email marketing platforms;

• website hosting providers;

• analytics tools;

• advertising and retargeting platforms, including Meta, Facebook, Instagram, TikTok, Google and similar services;

• community platforms such as Skool, Facebook or similar services;

• webinar or video platforms;

• cloud storage providers;

• customer support tools;

• accounting and bookkeeping software;

• AI tools;

• advertising and retargeting platforms, including Meta, Facebook, Instagram, TikTok, Google and similar services;

• and other business software providers.

These providers may collect, store or process your personal information on our behalf or according to their own privacy policies.

We are not responsible for the privacy practices of third-party websites, platforms or services.

13. Overseas disclosure

Because we sell globally and use online platforms, your personal information may be stored or processed outside Australia.

This may include countries where our third-party providers, platforms, servers, employees, contractors or service providers are located.

By using our website or purchasing our products, you understand that your personal information may be transferred, stored or processed in countries outside Australia.

14. Community information

If you join a community connected to our products, information you post may be visible to other members.

This may include your name, profile photo, username, comments, questions, posts, wins, examples or other information you choose to share.

Please do not post private, sensitive or confidential information in the community.

We may moderate community content, but we are not responsible for how other members use information you choose to share.

15. Testimonials, feedback and user content

If you provide a testimonial, review, comment, result, screenshot, message or other feedback, we may use it for marketing, educational or promotional purposes.

We may publish your first name, business name, social media handle, image, testimonial, review or result if you have provided it to us for that purpose or given us permission.

If you want us to remove a testimonial or review, contact us at woof@theeveningsniff.com and we will consider your request.

16. Legal reasons we may disclose information

We may disclose your personal information if required or permitted by law, including to:

• comply with legal obligations;

• respond to lawful requests from authorities;

• enforce our Terms and Conditions;

• protect our rights, safety, property or business;

• prevent fraud, abuse or security issues;

• recover unpaid amounts;

• deal with payment disputes or chargebacks;

• or obtain legal, accounting or professional advice.

17. How we protect your information

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

However, no online system, website, platform, email service or payment system is completely secure.

You are responsible for keeping your account login details private and secure.

If you believe your account or information has been accessed without permission, please contact us as soon as possible.

18. How long we keep your information

We keep personal information for as long as reasonably needed for the purposes described in this Privacy Policy.

This may include keeping information to:

• provide product access;

• maintain customer records;

• comply with tax, accounting and legal obligations;

• resolve disputes;

• enforce agreements;

• manage email preferences;

• and operate our business.

When we no longer need your information, we will take reasonable steps to delete it, de-identify it or securely store it.

19. Accessing or correcting your information

You may contact us to request access to the personal information we hold about you.

You may also ask us to correct information that is inaccurate, out of date, incomplete or misleading.

We may need to verify your identity before responding to your request.

In some situations, we may be legally allowed to refuse access or correction. If that happens, we will explain why where reasonable.

20. Unsubscribing and opting out

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails.

You may also contact us at woof@theeveningsniff.com to ask us to update your email preferences.

You can manage some advertising preferences through the privacy, ad or cookie settings on platforms such as Facebook, Instagram, TikTok, Google and your web browser.

Please note that unsubscribing from marketing emails does not remove you from important transactional emails related to your purchases, account or product access.

21. Children’s privacy

Our products and website are intended for adults and are not directed at children under 13.

We do not knowingly collect personal information from children under 13.

If you believe a child has provided us with personal information, please contact us and we will take reasonable steps to delete it.

22. International users

We are based in Australia, but people from other countries may access our website and purchase our products.

If you are located outside Australia, you understand that your information may be collected, stored and processed in Australia or in other countries where our service providers operate.

Depending on where you live, you may have additional privacy rights under local laws.

23. EU, UK and similar privacy rights

If you are located in the European Union, United Kingdom or another region with similar privacy laws, you may have rights in relation to your personal information.

These may include the right to:

• access the personal information we hold about you;

• ask us to correct inaccurate or incomplete information;

• ask us to delete your personal information;

• object to certain uses of your personal information;

• ask us to restrict how we use your personal information;

• withdraw consent where we rely on consent;

• request a copy of your personal information in a portable format;

• and complain to your local privacy regulator.

To make a request, contact us at woof@theeveningsniff.com.

We may need to verify your identity before responding. We will respond within the timeframe required by applicable law.

24. California and other United States privacy rights

If you are located in California or another United States jurisdiction with privacy laws that apply to your personal information, you may have additional rights.

These may include the right to request access, correction or deletion of your personal information, and the right to know how your information is collected, used or disclosed.

We do not sell your personal information in the ordinary meaning of the word “sell”.

Some advertising, analytics or retargeting tools may use cookies, pixels or similar technologies in ways that may be considered “sharing” or “targeted advertising” under some privacy laws.

Some advertising or analytics tools may use cookies, pixels or similar technologies in ways that could be considered “sharing” under some privacy laws.

You can adjust your browser settings, cookie settings or ad preferences to limit certain types of tracking.

25. Links to other websites

Our website, emails, products or community may contain links to third-party websites, platforms or tools.

We are not responsible for the privacy practices, content, security or policies of those third-party websites.

You should read their privacy policies before providing personal information.

26. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The updated version will be posted on our website with a new “Last updated” date.

If you continue to use our website, products or services after this Privacy Policy is updated, you accept the updated Privacy Policy.

27. Privacy complaints

If you have a concern about how we handle your personal information, please contact us first so we can try to resolve it.

Email: woof@theeveningsniff.com

Please include your name, contact details and a clear description of your concern.

We will aim to respond within a reasonable time.

If you are not satisfied with our response and Australian privacy law applies, you may contact the Office of the Australian Information Commissioner.

Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Business name: The Evening Sniff
Email: woof@theeveningsniff.com
Location: Australia